About Me

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Im a director and photographer passionate about anything creative. Im inspired by people, music and art.

Tuesday 27 September 2011

Panjabi Hit Squad 'Miss Soniyeh' (Director's Edit) Music Video

Hey guys here is the link to the Panjabi Hit Squad 'Miss Soniyeh' (Director's Edit) Music Video. Enjoy! :)

 



Friday 9 September 2011

Impromtu Photo Shoot for Karen Be

Yesterday I had the pleasure of filming Karen Be's live performance at Proud in Camden. A real talent and an absolute pleasure to watch as she creates the beats there and then on stage with her voice and then sings over that beat.

After I had finished filming, her manager asked if I could take a few photos! My first thoughts were 'where' lolol! It was 10pm, in a club and I didn’t have my flash with me. But as I had my paglight with me, I thought I would give it a try.

I'm happy to report that I was quite surprised and very happy with the results :). Below are a couple of unedited pictures.  I do need to bump up the exposure in Lightroom but overall I’m happy with the captures.

Cannon 550D
Tamron 17 - 50 (2.8) and Cannon 50mm 1.8
ISO: 1600
Paglight




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Wednesday 7 September 2011

Editing Interviews for Barclaycard Mercury Prize 2011

I had the pleasure of working with Squarei yesterday night who were doing the red carpet interviews for Barclaycard Unwind at the Mercury Awards. Below are the edits I did for them on location at the Grosvenor Hotel where the awards were taking place.

Barclaycard Mercury Prize 2011 Interview - Katy B:


Barclaycard Mercury Prize 2011 Interview - Ghost Poet:


Barclaycard Mercury Prize 2011 Interview - Everything Everything:


 Barclaycard Mercury Prize 2011 Interview - Elbow:


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Sunday 4 September 2011

Beyonce 1+1 Music Video - Film or Digital?

When I first saw the Beyonce 1+1 Music Video debut on E! News I was in awe. I absolutely love this video, it's one of them videos where I wished I made it. You can count the amount of wide shots in this video, it's all about the intimacy, being close up and natural beauty. The fact that we sit there in blackness for 2 seconds at the beginning is a wonderful touch, the revolving light, then that sensational close up of her tears and see the revolving light in her iris, absolutely beautiful.

.......But after some thought I wondered why didn't they shoot it on film?

Can you imagine how beautiful those visuals would have looked with the fantasy and romanticism of film. I appreciate there are a lot of effects in the video which is why they shot on HD, but the opening shot setup should have been film.

How did we go from shooting 16mm (standard UK) and 35mm (standard USA) for music videos, to shooting on a stills camera, and getting broadcast! The relationship I have with digital is love and hate, I love it because without digital I would not have achieved as much as I have in Music Videos, but then I hate it because everybody is a director these days! They are so affordable, and so if you're walking around with a 5d, 7d or 550d then you must be a director right!

Beyonce 1+1 Music Video Below.  Enjoy :)




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Website: www.loraineffrench.co.uk
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Saturday 3 September 2011

Behind the Scenes - Panjabi Hit Squad 'Miss Soniyeh'



Below are some behind the scenes pics from my latest shoot for Panjabi Hit Squad 'Miss Soniyeh'. I'm not generally a fan of club shoots being as I prefer creative ideas, but this shoot was fun and we got some nice shots. 

It was also the first shoot I ever had an 1st AD, many thanks to Katherine Shannon and not only that a 2nd AD Trudy which was an interesting experience, but definitely one i'll be trying to have more often than none :)

Video should be out next week, you can download the song from itunes: